J's Project - Jason Lau

Growth & Performance Marketing Leader | Data-Driven Business Strategist

13+ years leading full-funnel performance marketing for regional and global brands (AirAsia, HSBC, Nike, Nissan, Maxis, HMI Group). Currently applying rigor as a business analyst/PM on enterprise digital transformation projects.

• Business Analyst / Project Manager at Data Flows Sdn Bhd
• Founder of J's Project Performance Marketing Agency
• Senior Digital Marketing Manager at HSBC Malaysia
• Senior Manager, Performance Marketing at SearchGuru

Expertise in Growth Marketing, Paid Advertising, Full-Funnel Strategy, Data Interpretation, A/B Testing, and Business Analysis.